wheelchairman
12-16-2006, 02:51 PM
I had come home from a night drinking. And realized to graduate I would need to write a marketing report. And to do that, I would need to write this synopsis first. And to do that I would have to write Phil's (Khaaan) as well because he was a lazy fuck ass.
I'm gonna repost the one I did for Phil. Because I wrote it second, and after finishing mine I just wanted sleep. So here it is. I highlight the best parts.
Gubi : Marketing Synopsis
By Phillip Klarskov-Jensen
Choice of Company: Gubi
The most attractive reason for choosing this company, is the very similar audio reflex that the name of this company has, to a certain part of female anatomy (booby.) It’s an interesting angle from which to name their company and the name of the company is most certainly a well thought-out idea, marketing wise. The company was chosen based on how much attention it has gotten in the press.
Gubi is a design-engineering company. That mostly works with chairs, office furniture, and the like. They have won many awards for their innovative designs, and are now on display at many of the artsy museums of New York and around Europe.
Particularly the focus they have put into penetrating the American market very deeply is what I would like to write about. The penetration was so thorough that they are firmly stuck in their place inside this market. It’s quite clear that this company is going to need to focus a lot of time and money here to make the venture a success.
Choice Market: United States
Gubi like the Gobi, is all the rage in intellectual circles in New York (albeit one for Design and aesthetic reasons, and the other for paleontological and paleobotanical reasons). This being said, Dinosaurs are really neat, so I can highly recommend a trip to the Museum of Natural History. Should you stop by, then you are only one block away from a museum that is showcasing the final products of Gubi A/S. And that is their furniture and design. Design students are moving in masses towards this new phenomen in the aesthetic world and it’s soon time that the rest of New York will catch on (and seems to already have.)
Choice Theory: Uppsalla
My theory of choice is the Uppsalla model. I think it would be of most interesting results to see the possibilities that we might find, with the application of this theory. The main idea being that we can get a clearer view of the company and hopefully get a little inside the head of this company and see exactly what makes them tick.
Descriptive Part
Here is where I will discuss the current situation of the company, and what problems are facing it today. The descriptive part will be done on a basis of the work made in the Choice Theory section of the report, and then in tandem with the Boston Model will be made to give an overall view of the history of the company.
Analytical Part
It will be necessary to be very anal when it comes to the research of this part, we will need to penetrate into the annals of history to find our gold. But the analytical section will be based on the results of previous two sections and what trajectory and conclusions one can draw about what the company is likely to do next.
Perspective Part
This will be the conclusive section of the report. The consequences of all actions made, good and bad will be summed up here, also the consequences one can guess of what will happen with regards to the planned actions to be taken by the company.
I'm gonna repost the one I did for Phil. Because I wrote it second, and after finishing mine I just wanted sleep. So here it is. I highlight the best parts.
Gubi : Marketing Synopsis
By Phillip Klarskov-Jensen
Choice of Company: Gubi
The most attractive reason for choosing this company, is the very similar audio reflex that the name of this company has, to a certain part of female anatomy (booby.) It’s an interesting angle from which to name their company and the name of the company is most certainly a well thought-out idea, marketing wise. The company was chosen based on how much attention it has gotten in the press.
Gubi is a design-engineering company. That mostly works with chairs, office furniture, and the like. They have won many awards for their innovative designs, and are now on display at many of the artsy museums of New York and around Europe.
Particularly the focus they have put into penetrating the American market very deeply is what I would like to write about. The penetration was so thorough that they are firmly stuck in their place inside this market. It’s quite clear that this company is going to need to focus a lot of time and money here to make the venture a success.
Choice Market: United States
Gubi like the Gobi, is all the rage in intellectual circles in New York (albeit one for Design and aesthetic reasons, and the other for paleontological and paleobotanical reasons). This being said, Dinosaurs are really neat, so I can highly recommend a trip to the Museum of Natural History. Should you stop by, then you are only one block away from a museum that is showcasing the final products of Gubi A/S. And that is their furniture and design. Design students are moving in masses towards this new phenomen in the aesthetic world and it’s soon time that the rest of New York will catch on (and seems to already have.)
Choice Theory: Uppsalla
My theory of choice is the Uppsalla model. I think it would be of most interesting results to see the possibilities that we might find, with the application of this theory. The main idea being that we can get a clearer view of the company and hopefully get a little inside the head of this company and see exactly what makes them tick.
Descriptive Part
Here is where I will discuss the current situation of the company, and what problems are facing it today. The descriptive part will be done on a basis of the work made in the Choice Theory section of the report, and then in tandem with the Boston Model will be made to give an overall view of the history of the company.
Analytical Part
It will be necessary to be very anal when it comes to the research of this part, we will need to penetrate into the annals of history to find our gold. But the analytical section will be based on the results of previous two sections and what trajectory and conclusions one can draw about what the company is likely to do next.
Perspective Part
This will be the conclusive section of the report. The consequences of all actions made, good and bad will be summed up here, also the consequences one can guess of what will happen with regards to the planned actions to be taken by the company.